Steal this landing page strategy for more signups

Welcome To The Orbit Marketing Newsletter 🪐 

This Week We’re Diving Into:

• 🧠 Tutorial: Why Simple Landing Pages Convert Best, Forget fancy designs, the highest-converting newsletters keep it concise.

• 🎙️ Podcast: Tough Love for Your LinkedIn Content, How Michelle J Raymond helps B2B brands grow by mastering audience-first content.

Read time: 4 minutes

At Orbit Marketing, we’ve helped 50+ businesses launch weekly newsletters. If you are struggling to nurture your prospects, stay top of mind, or publish consistent content, click here to learn more about how we can help.

🧠 Why Your Sign-Up Page Should Be Stupidly Simple

Most newsletter creators overthink their landing pages.

More graphics, more testimonials, more links make it feel like you’re adding value.

But in reality, you're just adding friction.

Here's the hard truth: complexity kills conversions.

And the fastest-growing newsletters? They're winning by doing less.

^{(This post is inspired by Newsletter Examples, where Manny Reyes reveals why "stupidly simple" landing pages beat polished designs every time.)}

Let’s dive in 👇

🛠️ The 3-2-1 Formula That Drives 60% Conversions

Here’s a simple blueprint. The 3-2-1 formula contains no fancy animations. No endless testimonials. Just:

• A single headline that nails the value proposition

• No scroll. No distractions.

• One email field. One CTA.

Result: 50-60% conversion rates, week after week.

Every clickable element you add beyond that? You're giving someone another chance not to subscribe.

🚫 Why Your "Corporate" Landing Page Is Failing

You know the type:

• Slick branding

• Overdesigned hero sections

• Beautiful but soulless

It looks good, and converts terribly.

Your brain’s natural ad-blocker sees "Corporate = Ad" and tunes out instantly.

Even if your newsletter is great, your landing page is sabotaging you before readers even see it.

🧨 Social Proof Might Be Hurting You Too

Conventional wisdom says, “Add testimonials!”

Reality check: Testimonials = more distractions.

Case study: Fitness creator Dan Go stripped out all social proof. Just one headline, one form.

Result: Conversions jumped from 25-30% → 48-50%.

Sometimes trust is built faster through clarity, not clout.

🧠 The Psychology Behind Stupidly Simple

Fewer choices = less friction.

When visitors land on your page, they’re making a split-second decision:
"Am I in or out?"

Every extra button, link, or flashy element? It's another mental hurdle.

Simple pages reduce decision fatigue — and make saying "yes" effortless.

📋 How to Apply It Today

Here’s your checklist to stop leaking signups:

• Audit your landing page: ruthlessly delete anything clickable except the signup button

• Kill the navigation bars, footer links, and "learn more" buttons

• Write one headline that instantly communicates your value

• Design minimally: no corporate polish, no ad-like graphics

• Only ask for email: no name, no phone, no preferences. (You can always ask for more details after the form submission)

Bonus: Don't waste your thank-you page. It's the only page with a 100% open rate. Deliver a single, compelling next step there, too.

🎯 In Growth, Less Is More

The counterintuitive path to faster newsletter growth?

Simplify. Ruthlessly.

One value prop.
One action.
One email address.

If you want your newsletter to grow faster this year, start by doing less — and doing it better.

Book a call with Orbit Marketing here. Let's make it stupidly simple.

^{(For further reading, check out the original post from Newsletter Examples, where Manny Reyes explains why "stupidly simple" landing pages beat polished designs every time.)}

🎙️ Tough Love for Your LinkedIn Content

Michelle J Raymond is a business strategist who helps B2B brands crack the LinkedIn algorithm.

In this episode, you’ll learn:

• 🚫 Why Your Audience Doesn't Care: The real reason your content flops (hint: it’s not the algorithm).

• 🧠 The R.A.T.E Framework: Michelle’s dead-simple tool to audit your content for relevance, authenticity, thought leadership, and empathy.

• 🔥 The Self-Audit Challenge: A practical exercise you can run today to diagnose and fix your LinkedIn strategy.

Whenever you are ready, here’s how we can help you:

1. Done-For-You Weekly Newsletter - Start a weekly publication to nurture your prospects on autopilot, build authority, and stay top of mind. Learn more.

2. Tune Into The Orbit Marketing Podcast - Actionable tips and insights on email marketing, directly from industry leaders. Listen now.

3. Join The Orbit Marketing Partner Program - Learn more about how to partner with Orbit Marketing. Get more info.