Optimizing Your Thank You Page = More Leads, More Sales

Welcome To The Orbit Marketing Newsletter 🪐

This Week We’re Diving Into:

• 🙏 How to Optimize Your Thank You Page for More Conversions: Turn missed opportunities into higher engagement and sales

• 🎥 The Future of Legacy Media & Journalism in 2025: A conversation with Avi Mayer from The Jerusalem Post.

Read time: 4 minutes

At Orbit Marketing, we’ve helped 50+ businesses launch weekly newsletters. If you are struggling to nurture your prospects, stay top of mind, or publish consistent content, click here to learn more about how we can help.

How to Optimize Your Thank You Page for More Conversions

Most businesses treat the thank you page like an afterthought. That’s a huge mistake.

Your lead just opted in—they’re engaged, interested, and paying attention. If your thank you page is a dead end, you’re losing momentum and potential revenue.

Credit: Strategies adapted from Tim Keen’s Newsletter issue on fixing your thank you page. Definitely check out his guide for further reading.

If you want to turn more leads into paying customers, here’s how to optimize your thank you page for maximum conversions.

🔥 Keep Leads Engaged While They’re Hot

They opted in for a reason—don’t let that energy fizzle out with a generic “Check your inbox” message.

• Invite them to connect on social or join a community.

• Offer a related resource to deepen engagement.

Keep them in your ecosystem while they’re interested.

🎯 Make the Next Step Obvious

A great thank you page makes the next step crystal clear.

🔹 Want them to book a call? Make it a one-click process.
🔹 Have a private group? Drop the link and benefits.
🔹 Selling something? Present a low-friction offer.

Make it easy—the fewer clicks, the better.

🎥 Use Video to Build Trust

Adding a short video to your thank you page increases engagement and boosts conversions.

In 60-90 seconds, cover:

1. Why they opted in (reinforce their problem & solution)

2. A quick win they can realize by reading your lead magnet (actionable insight)

3. The next step (a clear CTA without a hard sell)

Pro tip: Keep it conversational and engaging. No one wants to watch a stiff sales pitch.

🚀 Align Your CTA with Their Readiness

Not all leads are the same. Some are just getting to know you, while others are ready to buy.

➡️ Just learning? Invite them to your newsletter or social group.
➡️ Ready to go deeper? Offer a call, demo, or low-ticket offer.

Make the journey frictionless. Don’t push for a sale too soon—but don’t leave hot leads hanging, either.

📈 The Bottom Line: Optimize, Don’t Waste This Opportunity

Every new sign-up will see your thank you page—make it count.

✅ Test different CTAs: See which actions drive more conversions.
✅ Refine based on data: Track clicks, engagement, and drop-offs.

You’ve got this 💪

🎥 Avi Mayer: The Future of Legacy Media & Journalism in 2025

Avi Mayer is the immediate past Editor-in-Chief of The Jerusalem Post, the most-read English-language newspaper in Israel and a leading voice in global Jewish media.

With over a quarter-million followers on X (formerly Twitter) and a monthly audience in the tens of millions, Avi is one of the most prominent millennial voices in Israel and the Jewish world.

In this video, you’ll learn:

• 📉 The Crisis of Faith in Traditional Media: Why public trust in legacy news outlets is at an all-time low and what publishers can do about it.

• 📰 Lessons from Managing The Jerusalem Post: Insights into balancing editorial integrity with revenue growth while leading a major news institution.

• 🎙 B2B Publishing & Legacy Media: What today’s business-focused publishers can learn from traditional media giants.

Whenever you are ready, here’s how we can help you:

1. Done-For-You Weekly Newsletter - Start a weekly publication to nurture your prospects on auto-pilot, build authority, and stay top of mind. Learn more.

2. Tune Into The Orbit Marketing Podcast - Actionable tips and insights on email marketing, directly from industry leaders. Listen now.