🔔 Special Announcement from Louis

🔔 Special Announcement from Louis 🔔

After 362 days as The Orbit Marketing Newsletter we’re rebranding…

Here’s why 👇

Welcome to Digital Gravity 🪐

As we approach the start of year three for Orbit Marketing, I’ve gained clarity on what we do and why it matters:

Yes, we help companies get leads with content. But it’s more than that.

Most people don't realize the leverage they're sitting on. They don't understand what their reach actually could be worth.

Consider “the hidden P&L of content” ie, what owned reach replaces annually:

• Email list of 10,000 = $42,000/year saved (vs. $3.50 CPM Meta ads, weekly)

• LinkedIn audience of 25,000 = $156,000/year saved (vs. sponsored content)

• Top 3 Google ranking = $72,000/year saved (vs. $200/day PPC budget)

• Being known without advertising = Priceless competitive moat

Your content creates owned influence. Effortless. Free. No algorithm changes can take it away. No platform can shut it down. It compounds forever.

Content lets you build relationships at scale. One post reaches thousands. One newsletter touches your entire list. You become discoverable by default. People find you when they search for solutions. They think of you first when opportunities arise.

Digital Gravity cements you as the expert in more people's minds. It makes your business's orbit stickier. Once people enter your content ecosystem, they stay.

When Cody Schneider first explained his metaphor of Digital Gravity to me, I couldn't stop thinking about it. It’s the perfect encapsulation of the power of content marketing.

But Digital Gravity isn't just a metaphor. It's math. We've worked with close to 100 clients. We reach close to 1 million people every week.

Every piece of content increases your surface area online. More surface area means more people find you. More people finding you means more opportunities flow to you naturally.

So why the rebrand?

Long story short, pivoting our positioning to a standalone publication will help us grow faster.

Orbit Marketing will still be Orbit Marketing, but the newsletter serves its own purpose.

Newsletters have been an extremely potent lead source for us. As we look to further invest in list growth over the coming months, having a clearer brand “mission” and “promise” to new readers will make paid growth much more efficient.

From a conversion perspective, we’ll bring fresh faces (ie, cold traffic) into our ecosystem with the newsletter, and (as we’ve seen perform well with dozens of clients) consistently expose readers to Orbit as a frequent sponsor and brand partner.

It’s the best of both worlds. The newsletter is valuable regardless of someone’s intent to purchase from us but is still a powerful owned advertising channel.

What to expect from here:

Our core promise stays the same: weekly emails with actionable strategies for how to grow your business using content marketing.

Besides the publication name, the only real change will be authorship. The vast majority of our first year’s worth of newsletter content was faceless from the Orbit Marketing name. It’s been a shared internal project that various writers from our team help with.

But looking under the hood of dozens of client accounts, we’ve been consistently reminded of one unsurprising fact. People trust people. So, starting immediately, we’ll focus on giving proper credit to our authors.

Next Friday look out for an email from Katie Conover. She’ll be covering who’s blowing up on LinkedIn (and why).

Until then, start thinking about your own Digital Gravity.

Are you investing appropriately in building owned distribution? Are you magnetizing opportunity, or chasing it? Is your orbit growing stronger or slowly dying?

Until next time,

Louis Shulman

Co-Founder at Orbit Marketing

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