📢 More Content = More Sales?

Read time: 3 minutes

Running a business is complicated and difficult.

There are a million pieces flying all over the place, and oftentimes it feels like publishing content, whether that be LinkedIn posts, a newsletter, or authority-building blog posts, is a "nice to have."

But if you're not consistently publishing content, you're letting leads go stale and missing sales.

The biggest companies spend millions on their content marketing efforts for good reason.

At Orbit Marketing we've seen these five reasons why publishing more content translates to more sales:

1. Get More Touch Points 👉

Most sales require many touch points and interactions with a prospect to close the deal. Some sources say it takes seven touch points, others say 50, but you can be sure it takes more than one or two.

Content gives you those touch points in a natural, non-pushy way.

You can only follow up with cold emails or calls so many times before your prospects get annoyed.

But publishing content is like printing your own luck - it gives you more opportunities to "bump into" people in the digital marketplace.

2. Build Key Beliefs  🤔

Making a sale, especially for complex or expensive products/services, requires building up a hierarchy of beliefs in the prospect's mind.

They need to believe certain things about their problem, your solution, and your company before they buy.

You don't have time to instill all those beliefs on a sales call.

You need content they can discover organically - in their inbox, social feeds, on your site - that reinforces your key messages and beliefs with repetition and persuasion.

3. Get Remembered When They're Ready 🪟

People aren't always in a buying window for your product/service. If you rely only on outreach and referrals, you're leaving it to chance whether you'll be top of mind when they are ready.

But if you have a consistent stream of valuable content going out, when that buying window opens, you'll be the first one they think of and reach out to. Your content keeps you relevant until the critical moment.

4. Scale With Content 📈

There are a few types of leverage in business:

• Money - Buy a solution

• People - Have someone else do it

• Code - Make a computer do it

• Content ❗ - Write it once, share it forever

Successful businesses use all of these.

For many companies, content as leverage is the most neglected.

You write an email once and thousands can read it. If your business doubles, you still only have to write it once for twice the impact.

Content's value scales independently from the effort to create it, unlike paid ads which get more expensive as you scale.

5. Follow Up Forever ♻️

Most sales interactions end in a "no" that could turn into a "yes" down the line. But you can only send "just checking in" emails so many times before you annoy people.

Content gives you a way to provide value and follow up forever with all your past leads and connections. It pours fuel on the fire by allowing every previous touch point to turn into future opportunities, without being pushy.

We specialize in Done-For-You content marketing through value-delivering newsletters, LinkedIn posts, and blogs.

Interested? Book a call.