If your emails aren't getting opened, read this

Welcome To The Orbit Marketing Newsletter 🪐 

This Week We’re Diving Into:

• 🧠 📬 Tutorial: 6 Ways to Boost Your Email Open Rate, Fix your subject lines, clean your list, and get more eyeballs on every send.

• 🎙️ Podcast: How Content Marketing Doubled Sales, How Bo Royal helps legal firms scale to 9 figures by pairing content with PPC.

Read time: 4 minutes

At Orbit Marketing, we’ve helped 50+ businesses launch weekly newsletters. If you are struggling to nurture your prospects, stay top of mind, or publish consistent content, click here to learn more about how we can help.

📖 The Open Rate Playbook: 6 Levers That Move the Needle

You can write the best newsletter in the world… But it doesn’t matter if no one opens it.

This week, we’re going deep on what actually improves open rates. Every tactic below has been tested by operators and optimized for 2025.

No theory. Just high-powered tips (inspired by Matt McGarry’s post here) to get more eyes on every email.

🧹 1. Clean Your List

If you only do one thing, do this.

Removing inactive subscribers is the fastest way to improve open rate and deliverability.

• Clean it monthly (automate if you can)

• Remove hard bounces, spam reporters, and fake emails

Remember: A bloated list drags everything down.

📥 2. Deliverability Best Practices = Insurance

Poor deliverability = poor open rates. Protect your sender reputation with this stack:

• Monitor performance → GlockApps

• Verify new emails → Kickbox or NeverBounce

• Compress images → Use TinyPNG

• Sending volume >1M? → Get a dedicated IP

• Technical setup → SPF, DKIM, DMARC (and validate them)

🧪 3. Test Subject Lines Like Thumbnails

Mr. Beast spends $10K on YouTube thumbnails.

Your subject line is your thumbnail.

Treat it like one.

Split testing commonly leads to +2–5% open rate gains.

Over the course of a year, that compounds big time.

✅ 4. Upgrade Your Thank You Page

Most people ignore this page. You shouldn’t.

It’s the one place you guarantee 100% visibility. Use it to:

• Show a preview of what’s coming next

• Tell people to move your email to Primary

Your thank you page sells the next open, not just the opt-in.

Here’s how to do it right.

🚫 5. Avoid Bad Subscriber Sources

Open rate ≠ engagement rate.

Some sources (like paid recs or co-reg) inflate open rates via automated opens, but have terrible CTRs.

Track these metrics by source:

• Open rate

• CTR

• Unsubscribe rate

• Purchase rate

Then kill underperformers. Especially the cheap ones.

✍️ 6. Content Still Wins

The subject line gets the open. The content gets them to keep opening.

Here’s how to upgrade your content game:

• Ask for feedback: polls, replies, surveys, calls

• Publish daily on LinkedIn/X to test ideas

• Write based on real questions from your readers

• Define your “Job To Be Done”

🧠 Every great newsletter solves one clear problem:

• Save money on flights → Going

• Stay updated on tech → TLDR

• Build better habits → James Clear

• Understand crypto → Milk Road

• Grow a newsletter → Newsletter Operator

What’s yours? If you don’t know yet:

1. Pick one reader

2. Pick one concrete outcome

3. Solve it consistently

Be niche. Be helpful. Be obsessed.

🎙️ Bo Royal: How Content Fuels $100M+ Law Firm Campaigns

Bo Royal is the Co-Founder and CEO of Pareto Legal, a PPC agency that helps law firms scale to 8–9 figures in revenue.

He’s worked with brands like Calvin Klein, Aeropostale, and now focuses exclusively on top-tier legal clients.

In this interview, you’ll learn:

• 📈 The Power of Niching Down: Why positioning Pareto Legal exclusively for law firms transformed sales, pricing power, and operational focus.

• 🎙️ Podcasting as a Sales Engine: How one guest appearance landed a new client with zero cold outreach.

• 🚀 Webinars as Conversion Machines: Why Bo wishes he started webinars years ago, and how they're now his best-performing channel for first-party lead generation.

Enjoying This Newsletter? Here’s Another We Think You’ll Love 👇

Whenever you are ready, here’s how we can help you:

1. Done-For-You Weekly Newsletter - Start a weekly publication to nurture your prospects on auto-pilot, build authority, and stay top of mind. Learn more.

2. Tune Into The Orbit Marketing Podcast - Actionable tips and insights on email marketing, directly from industry leaders. Listen now.

3. Join The Orbit Marketing Partner Program - Learn more about how to partner with Orbit Marketing. Get more info.