Why Memes Work Better Than Ads

Welcome To The Orbit Marketing Newsletter 🪐 

This Week We’re Diving Into:

• 🤣 Using Memes for Newsletter Growth: How Jason Levin built the Cyber Pattern Newsletter with memes as his main growth channel.

• 🎥 How My Life Changed After I Started Publishing Content: A conversation with Brian Ondrako, host of the Just Get Started podcast.

Read time: 4 minutes

At Orbit Marketing, we’ve helped 50+ businesses launch weekly newsletters. If you are struggling to nurture your prospects, stay top of mind, or publish consistent content, click here to learn more about how we can help.

🔥 Why Memes Work for Newsletter Growth

Most marketing blends in. Memes are your chance to stand out.

Your audience is already scrolling social media looking for content that makes them laugh, think, or feel understood. A well-crafted meme does all three and drives people toward your newsletter without feeling like a sales pitch.

Want to do the same? Let’s break it down.

Credit: Strategies inspired by Jason Levin’s memetastic post for the beehiiv blog.

📈 The 3-Part Meme Marketing Framework

Step 1: Turn Memes into Growth Machines

• Create memes that align with your niche’s pain points.

• Use humor to highlight industry frustrations, trends, or inside jokes.

• Add a clear CTA (whether it’s to join your newsletter, visit your site, or reply to your email).

Start by remixing existing memes. Instead of reinventing the wheel, take well-known formats and tailor them to your industry.

Step 2: Use Platform-Specific Strategies

Every platform treats memes differently. What works on one might flop on another.

✅ Facebook: Share memes in niche industry groups where your target audience already engages.
✅ LinkedIn: Yes, memes work here too—just keep them relevant to your industry.
✅ Newsletters: Use memes in your welcome emails and save them for the end of your newsletter to incentivize readers to read the whole email.

The best memes get shared. Encourage subscribers to forward your emails by making memes part of your newsletter format.

Step 3: Track & Optimize Your Meme ROI

Memes generate more than likes. They drive subscribers, start conversations, and can make any piece of copy higher converting.

1. Use UTM tracking to measure how memes contribute to newsletter growth.

2. Double down on what works. Track your meme performance weekly and refine based on what’s getting the most shares and conversions.

3. Keep a "Meme Bank" where you store top-performing templates and tweak them for future use.

💡 Your Action Plan

📌 Step 1: Start Posting Memes Today
- Create 5-10 memes per week using trending topics in your niche.
- Post them on multiple platforms—test where they gain the most traction.
- Pair memes with a CTA to drive newsletter growth.

📌 Step 2: Track What’s Working
- Use UTM links to measure which memes convert social followers into subscribers.
- Keep a spreadsheet of engagement metrics to see what styles perform best.
- Refine your strategy: ditch memes that flop, and double down on the winners.

📌 Step 3: Automate & Scale
- Use tools like Memelord to generate trending meme templates quickly.
- Schedule and distribute memes across Twitter (X), LinkedIn, Facebook, and email.
- Engage in meme-driven conversations: replying to comments boosts reach.

🎥 Brian Ondrako: How My Life Changed After I Started Publishing Content

In this episode, Brian Ondrako, host of the Just Get Started Podcast, B2B sales mentor, and author of two children’s books (with a third on the way) breaks down what it takes to create meaningful content and stay consistent through the highs and lows of growth.

In this video, you’ll learn:

• 🏃 The “Get Off Zero” Mindset: Why the hardest part is pushing past the plateau. Learn how to keep moving forward, even when progress feels invisible.

• 🎙 Content as a Compounding Asset: How Brian used 400+ podcast episodes to build a powerful network, open new doors, and create an “MBA-level” education, without the price tag.

• 🤝 Networking Without the Clout: How Brian secured interviews with top entrepreneurs like Seth Godin and Jason Fried—starting from scratch, with no insider connections.

Whenever you are ready, here’s how we can help you:

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2. Tune Into The Orbit Marketing Podcast - Actionable tips and insights on email marketing, directly from industry leaders. Listen now.

3. Join The Orbit Marketing Partner Program - Learn more about how to partner with Orbit Marketing. Get more info.