Why "Broken Channels" Don't Exist

Welcome To The Orbit Marketing Newsletter 🪐 

This Week We’re Diving Into:

• 🧠 Playbook: Channel Fatigue Is Real, But the Best Teams Are Thriving Anyway, Here’s what still works (and what doesn’t) across SEO, email, ads, social, and more.

• 🎙️ Podcast: Get 100,000+ Views On Your LinkedIn, Pierre Herubel shares his 5-step process for generating high engagement.

Read time: 4 minutes

At Orbit Marketing, we’ve helped 50+ businesses launch weekly newsletters. If you are struggling to nurture your prospects, stay top of mind, or publish consistent content, click here to learn more about how we can help.

⛓️‍💥 What to Do When Every Channel Feels Broken

Your channels aren’t broken; your playbook is.

Andrew Chen says every channel sucks.

He’s not wrong, but that advice isn’t helpful.

The real problem isn't dead channels. It's dead strategies.

Here's what's working in 2025.

(This is inspired by a teardown from the MKT1 crew on Andrew’s post).

👇 Let’s get into it.

📉 “Saturated” does not mean dead

Just because something is “crowded” doesn’t mean the party is over.

An old playbook may not work anymore, but the channel can still be viable.

Ie…

• SEO is still useful: if you focus on very high-intent content

• Cold Email still converts: if you enrich your lead lists intelligently

• Ads can still scale: if your creative is a true pattern interrupt 

• Influencers still work: if you operationalize it, not just throw cash at creators

• Social still matters: if you build around people, not faceless brand accounts

Lazy, copy-paste tactics stopped working, but the channels didn’t die.

🌱 “Little channels” aren’t so little anymore

If you’ve heard “just do community” and rolled your eyes, I get it. But the world’s changed.

Channels once dismissed as niche or unscalable are now serious contenders. Better tooling has made managing communities, partnerships, and even intimate events more feasible and impactful.

People crave authenticity, and these smaller, more human-centered approaches can deliver outsized results.

The “little channels” of today are becoming the "big channels of tomorrow," as MKT1 puts it.

🎨 AI flattened everything. That’s your opportunity.

Everyone has access to the same automation stack. The same enrichment data. The same genAI blog post generators.

Which means: baseline content is easier to create.

The problem is that it’s also easier to ignore.

So, what stands out now?

• Weird, specific takes

• Sharp frameworks, not vague recommendations

• Human storytelling with teeth

TL;DR: You can’t automate insight.

🤝 The best-performing channel in 2025? Trust.

If you take one thing from this: Stop thinking in “channels,” start thinking in humans.

The best growth loops today are built on trust.

• Creators and customers who vouch for you

• Communities that mention your product organically

• Referrals from partners with complementary services

When everything else can be faked or automated, the human element becomes your most valuable asset.

TL;DR: What actually works in 2025?

Build trust. Equip others to talk about you.

Stop blaming the channels. Build a better playbook.

🎙️ “How I write LinkedIn Posts that get 100,000+ views”

In this creator deep-dive, content strategist Pierre Herubel shares the real reason most LinkedIn posts flop, and the 5-step process he uses to consistently hit 100k+ views (and sometimes 5M+).

In this episode, you’ll learn:

• 🧠 Why Most Posts Fail: Boring insight, generic hook, hard-to-read format, and zero originality = forgettable.

• 🕵️‍♀️ Find the Right Insight: Talk to clients, build in public, mine your past. No fresh insight = no traction.

• 🎯 One Post = One Idea: Narrow your focus. Journalists do it. So should you.

Whenever you are ready, here’s how we can help you:

1. Done-For-You Weekly Newsletter - Start a weekly publication to nurture your prospects on autopilot, build authority, and stay top of mind. Learn more.

2. Tune Into The Orbit Marketing Podcast - Actionable tips and insights on email marketing, directly from industry leaders. Listen now.

3. Join The Orbit Marketing Partner Program - Learn more about how to partner with Orbit Marketing. Get more info.