When Should You Hit Send?

Welcome To The Orbit Marketing Newsletter 🪐

This Week We’re Diving Into:

• 🧑‍🔬 The Science of Timing – How email frequency impacts engagement and finding the right balance.

• 🎥 Case Study – Jesse Clemmens shares how working with Orbit Marketing to start a newsletter has helped grow his SaaS, HiTide.

Read time: 3 minutes

At Orbit Marketing, we’ve helped 50+ businesses launch weekly newsletters. If you are struggling to nurture your prospects, stay top of mind, or publish consistent content, click here to learn more about how we can help.

The Science of Timing: How Frequency Impacts Email Engagement

In email marketing, timing is everything.

Send too often, and readers tune out. Wait too long, and they might not remember why they signed up in the first place.

But finding the perfect balance isn’t just about watching the clock—it’s about understanding your customer.

• When are they most likely to open an email?

• What cadence keeps them engaged without overwhelming them?

Get it right, and your emails become something they look forward to, not something they ignore.

Here’s how to find the sweet spot:

Why Do People Unsubscribe?

📬 Too many emails: Over-emailing is the #1 reason for unsubscribes — 46% of users say they leave because of frequency overload (Inc.com).

🚫 Irrelevant content: Emails that don’t resonate with readers lead to disengagement. Personalized emails see an 18.8% open rate compared to 13.1% for generic emails (Statista).

What Makes a Great Email?

Before you worry about timing, focus on making your emails worth opening. A great email is:

• Useful: Solve a problem, answer a question, or provide valuable information.

• Concise: Get to the point quickly. Readers are busy, so make every word count.

• Engaging: Include visuals, bullet points, or quick links to make it scannable.

What Makes People Click?

✅ Segmented, personalized content: Targeted campaigns result in 760% more revenue (Strategic Vantage).

⏰ Well-timed emails: Tuesdays and Thursdays consistently see the highest engagement rates (Omnisend).

Pro tip: Timing promotional campaigns around paydays can dramatically improve click-through rates.

Daily, Weekly, or Monthly? It Depends.

The right frequency varies by industry, audience size, and content type:

• 🛒 Retail & E-Commerce: More frequent emails can work—think daily deals or weekly promotions.

• 💼 B2B Services: Stick to weekly or bi-weekly emails, focusing on insights, resources, or educational content.

Test this: Start with a baseline (e.g., weekly) and tweak it based on your open rates and click-through data.

The Power of Consistency

📆 Predictable schedules build trust. When readers know what to expect, they’re more likely to open your emails. A sporadic cadence makes your brand seem unreliable—or worse, forgettable.

📊 Sender reputation matters. If your timing is inconsistent, you risk being flagged as spam. Deliverability is half the battle, and consistency helps you win it.

How to Find the Sweet Spot

The balance between quality and quantity isn’t guesswork—it’s science.

• Segment your list: Send highly engaged readers more emails, and casual readers fewer.

• Analyze your metrics: Monitor unsubscribe rates alongside clicks to refine your frequency.

• Experiment: A/B test send times, subject lines, and email cadences to uncover what resonates.

Want Emails Your Readers Actually Open?

Your subscribers deserve better than “just another email.” We’ll help you create newsletters that grab attention and keep your audience engaged.

Let us craft emails that your audience looks forward to. Book a call today!

🎥 Case Study: Jesse Clemmens from HiTide

Ever wonder how top founders stay consistent without burning out?

Jesse Clemmens, co-founder of HiTide, shares how Orbit Marketing helped his team simplify email marketing, build trust, and scale their communication by launching a weekly newsletter.

Key Takeaways:

• 🎯 Iterative Collaboration: Small adjustments over time create newsletters that truly reflect your brand’s voice.

• 📈 Efficiency Boost: Orbit cut their email prep time from hours to minutes—freeing up energy for what matters most.

• 💡 Customer Engagement: Dormant customers re-engage, and loyal ones discover new product features they didn’t know they needed.

Whenever you are ready, here’s how we can help you:

1. Done-For-You Weekly Newsletter - Start a weekly publication to nurture your prospects on auto-pilot, build authority, and stay top of mind. Learn more.

2. Tune Into The Orbit Marketing Podcast - Actionable tips and insights on email marketing, directly from industry leaders. Listen now.