Welcome To The Orbit Marketing Newsletter 🪐

This Week We’re Diving Into:

• 📉 Why Some Newsletters Miss the Mark – Common mistakes that hold your emails back.

• 🎥 How Newsletters Help With Raising Outside Capital – Insights from Andrew Pierno, Co-Founder at XO Capital.

Read time: 3 minutes

At Orbit Marketing, we’ve helped 50+ businesses launch weekly newsletters. If you are struggling to nurture your prospects, stay top of mind, or publish consistent content, click here to learn more about how we can help.

📉 Why Some Newsletters Miss the Mark

Many newsletters fail to deliver results because they violate a few foundational principles.

Poor design, lack of focus, or failure to adapt to consumer behavior can kill engagement and conversions.

Here’s what’s going wrong—and how to make it right:

 🚩 Mistake 1: Forgetting Mobile Optimization

Half of all emails are read on mobile devices. If your design isn’t responsive, your email may get deleted. Some advice:

• Use responsive templates: Ensure emails adapt to different screen sizes.

• Keep subject lines short: Aim for under 50 characters for better visibility on mobile.

Here’s a tip: Optimize for the “thumb zone” by placing CTAs and links within easy reach on mobile screens.

🚩 Mistake 2: Sending Inconsistent Emails

Inconsistent timing also makes it harder to establish your newsletter as a predictable and valuable resource.

Without a clear schedule, your emails risk being treated as spam, ignored, or forgotten altogether.

What to do instead:

• Stick to a regular schedule: Weekly or bi-weekly emails work best to maintain momentum.

• Set expectations early: Let potential customers know when they’ll hear from you, such as, “Look out for actionable tips every Thursday.”

• Re-engage lapsed prospects: Use campaigns with subject lines like:

  • “We’ve Missed You—Here’s What’s New!”

  • “Still Interested? Let’s Reconnect.”

Here’s a tip: Automated drip campaigns tailored to engagement levels help maintain steady communication.

 🚩 Mistake 3: Ignoring Metrics

Failing to track performance leaves you guessing about what works. Lack of data risks wasting effort on ineffective strategies.

What to do instead:

• Monitor Open Rates: Evaluate subject line effectiveness.

• Track Click-Through Rates (CTR): Test a variety of CTAs to learn which drive the most engagement.

• Use A/B Testing: Play with variables like tone or CTA placement to identify what performs best.

• Implement UTM Codes: Track email traffic and its contribution to website conversions.

Recap: The Most Common Newsletter Mistakes

📱 Skipping Mobile Optimization: Half of all emails are read on phones. If your newsletter isn’t mobile-friendly, people will delete it.

⏱️ Inconsistent Sending Schedules: Irregular sending confuses people. Too many emails in one week, then silence for a month, and interest is lost.

📊 Ignoring Metrics: No tracking means you’re guessing. And guessing won’t help you improve.

Why These Fixes Matter

Thoughtful, focused newsletters drive better engagement and conversions.

At Orbit Marketing, we create email strategies that eliminate these common pitfalls and get you real results.

Ready to take your email strategy to the next level?

Book a free consultation 

🎥 How A Newsletter Helped Andrew Raise $500k From Investors

In this episode, Andrew Pierno, Co-Founder at XO Capital, shares how content has played a critical role in his journey acquiring and operating B2B SaaS companies.

He dives into how content helps drive customer acquisition, how personal branding impacts fundraising, and what he’s learned from navigating challenges like finding product-market fit and failed acquisitions.

What You’ll Learn:

• 💡 Content as a Growth Tool: Learn how Andrew uses content to attract BOTH customers and investors.

• 📈 Finding Product-Market Fit: Strategies for selling to niche markets.

• 📉 Lessons from Failure: Insights from a failed AI acquisition and how it shaped his approach to business.

Whenever you are ready, here’s how we can help you:

1. Done-For-You Weekly Newsletter - Start a weekly publication to nurture your prospects on auto-pilot, build authority, and stay top of mind. Learn more.

2. Tune Into The Orbit Marketing Podcast - Actionable tips and insights on email marketing, directly from industry leaders. Listen now.