Stop Getting Ignored

Welcome To The Orbit Marketing Newsletter 🪐 

This Week We’re Diving Into:

• 🧠 Tutorial: Stop Getting Ignored: A Simple Framework for Effective Outreach

• 🎙️ Podcast: LinkedIn Growth in 2025, How to use visual scoring, content gaps, and posting patterns to grow your presence and drive results on LinkedIn.

Read time: 4 minutes

At Orbit Marketing, we’ve helped 50+ businesses launch weekly newsletters. If you are struggling to nurture your prospects, stay top of mind, or publish consistent content, click here to learn more about how we can help.

Stop Getting Ignored: A Simple Framework for Effective Outreach

Have you ever finished a cold email or LinkedIn campaign and got zero replies?

This happens to everyone, from seasoned marketers to early stage founders.

The silence can be frustrating. Outreach, whether for sales, backlinks, or partnerships, only works when you have a plan. The difference between being deleted and starting a real conversation comes down to your approach.

Let’s walk through a practical framework to fix your outreach and start getting replies.

Inspired by Oleksii Sysak’s “Outreach 101: Proven Strategies, Best Practices & Mistakes to Avoid.” Check it out for further reading.

1. Choose the Right Channel for Your Goal

Matching your channel to your specific goal dramatically boosts your chances of success:

Email shines when you need to scale your efforts for sales prospecting, link building, or guest posting. It's easier to personalize at scale and works across industries.

LinkedIn generates great response rates for B2B. Use it for:

• Targeting decision-makers who are active on the platform

• Building relationships before making an ask

Cold calling still delivers for high-ticket B2B sales where personal touch matters. It provides immediate feedback and builds rapport quickly, though it requires strong sales skills and resilience to rejection.

Social media outreach functions best as a relationship-building tool first. Cold DMs rarely work without prior engagement. The key is to interact with their content before reaching out with a direct message.

2. Research Before You Reach Out

Research prevents the #1 outreach mistake: targeting the wrong people. When you reach out to someone with no interest or authority to act on your request, you waste everyone's time.

Before sending any message, investigate:

• Their role and decision-making authority

• Recent content they've published or shared

• Company news or updates you can reference

• Whether they've engaged with similar offers before

• Shared connections or mutual interests

Bad outreach: “Hi, I’d love to connect and explore synergies.”

Better: “Saw your recent post on scaling outbound. We just tested a similar playbook… thought it might be relevant.”

A smaller, well-targeted list will outperform blasting hundreds of people with generic messages.

3. Effective Personalization

“Hope you’re doing well” is the fastest way to get deleted.

Instead, lead with something real:

• A specific compliment on their work

• A reference to a challenge they’ve mentioned

• A shared interest or mutual connection

You don’t need to write a novel. One strong sentence shows you’re not a bot.

Want to scale personalization? Use merge tags for names and companies, but write 2–3 custom openers you can rotate based on persona or industry.

4. Value-First Approach

Most outreach fails because it’s all about the sender.

Flip it.

Start with what’s in it for the reader. That could be:

• A relevant insight or stat

• A resource they’d actually use

• A warm intro to someone useful

• A solution to a problem they’ve talked about

Example: “Saw your team’s hiring for SDRs. We just published a guide on onboarding reps faster—thought it might help.”

Give first. Ask later.

5. Strategic Follow-Up System

Most replies don’t come from the first message. They come from the second. Or third.

Here’s how to follow up without being annoying:

• Wait 2 to 4 business days between messages

• Add something new each time (a resource, a question, a different angle)

• Stop after 3 to 5 touches if there’s no engagement

Track your outreach in a simple spreadsheet or CRM. A/B test subject lines, message length, and tone. Small tweaks can double your reply rate.

Try This Today

Challenge yourself to pick just one part of this framework and apply it to your next round of outreach.

Write a better opener. Switch channels. Add a follow-up with new value. Don’t just send more messages, send better ones.

🎙️ The Best LinkedIn Growth Strategy in 2025

In this episode, LinkedIn strategist Mark Firth shares how to grow your presence, generate leads, and optimize content in 2025, without burning out.

In this episode, you’ll learn:

• 📸 Thumbnail Science: Use a photo analyzer to boost post performance

• 📊 Competitor Content Gaps: Find what others miss and fill the white space

• 🗓️ Posting Patterns: Find your “golden day” to post for visibility and reach

Whenever you are ready, here’s how we can help you:

1. Done-For-You Weekly Newsletter - Start a weekly publication to nurture your prospects on autopilot, build authority, and stay top of mind. Learn more.

2. Tune Into The Orbit Marketing Podcast - Actionable tips and insights on email marketing, directly from industry leaders. Listen now.

3. Join The Orbit Marketing Partner Program - Learn more about how to partner with Orbit Marketing. Get more info.