Stop creating content without gravity

Welcome To The Orbit Marketing Newsletter 🪐 

This Week We’re Diving Into:

• 🧠 Playbook: What’s Your Content Gravity? A breakdown of 3 real companies building smarter content systems.

• 🎙️ Podcast: LinkedIn Premium Q&A, Gary Vee answers why the old rules of content no longer apply.

Read time: 4 minutes

At Orbit Marketing, we’ve helped 70+ businesses launch weekly newsletters. If you are struggling to nurture your prospects, stay top of mind, or publish consistent content, click here to learn more about how we can help.

🎯 How to Anchor Your Content Strategy

Let’s say you’re hitting your publishing goals. Blog output is on track. Traffic is steady. But it still feels like something’s missing.

Chances are, your content strategy is missing a center of gravity.

Even with consistent publishing, content strategies can plateau when they lack a clear focal point.

This is where the concept of a Center of Gravity (COG) comes in, a core element that anchors the entire strategy. Defining this anchor helps ensure every piece of content serves a specific purpose and contributes to broader business goals.

A COG gives your content system weight and pull. It makes sure every effort adds up to something bigger.

^{This post is inspired by Superpath, where Cierra Loflin breaks down why every content strategy needs a clear “center of gravity”.}

Here are three real-world examples of companies using different COGs effectively:

🧲 COG #1: Keyword Gravity (Contento)

Contento sells a headless CMS. While most competitors aim at developers, Contento creates SEO content specifically for non-technical marketers.

Their setup looks like this:

• Whitepapers by the CEO (marketer-focused)

• Developer docs by the CTO

• Guest posts and podcasts to boost authority

The center of gravity? SEO.

Their goal: rank 5–6 core keywords by year-end.

👉 Good fit if: You already have traffic and brand momentum—or you’re playing a long game.

🧲 COG #2: Use Case Gravity (Scribe)

Scribe shifted from “blog about verticals” to “create content based on what users are trying to do.”

Their AI tool turns screen recordings into how-to guides, so they leaned into what their users actually want:

• Templates

• Documentation how-tos

• Productivity hacks

They now pull ideas directly from:

• Slack communities

• Onboarding calls

• Customer support tickets

And they reduced volume from 100 → 40 blogs/month.

👉 Good fit if: Your audience knows their pain points, and you’re ready to meet them with solutions, not keywords.

🧲 COG #3: Media Hub Gravity (Testimonial Hero)

No blog. No SEO. Just a podcast.

Testimonial Hero repurposes episodes into:

• LinkedIn “demand lure” clips

• Retargeting ads

• YouTube snippets

• Guest relationships that turn into deals

Their strategy starts with a 45-minute conversation and turns it into a multi-channel funnel.

👉 Good fit if: You don’t have writers, but you do have a camera, a mic, and a strategic POV.

✏️ How to Find Yours

There’s no one right anchor. But trying to do everything without one? That’s how content dies quietly.

Ask these three questions:

1. What are we already good at? (Writing, talking, designing?)

2. What channel already works for us? (Email, search, video?)

3. Where do our best customers come from?

From there, pick your gravity, and let the rest orbit around it.

Want this kind of strategic clarity in your content engine? Book a call with Orbit Marketing today.

🎙️ How To Increase Your Views & WIN

In this LinkedIn Premium livestream, serial entrepreneur Gary Vee shares why he thinks that views are the only metric that matters and how creators and brands can adapt to the shift toward “interest media.”

In this episode, you’ll learn:

• 📱 Gary’s Newest Posting Strategy: Post images as 1-second Reels to boost reach. (Yes, really.)

• 🎯 Platform Fit > Platform Default: Choose your primary social platform based on your product and audience, not what’s trending.

• 🧠 The Rise of “Handle Strategy”: Why Gary’s 2025 playbook includes secondary brand accounts and weekly high-risk content experiments.

Whenever you are ready, here’s how we can help you:

1. Done-For-You Weekly Newsletter - Start a weekly publication to nurture your prospects on autopilot, build authority, and stay top of mind. Learn more.

2. Tune Into The Orbit Marketing Podcast - Actionable tips and insights on email marketing, directly from industry leaders. Listen now.

3. Join The Orbit Marketing Partner Program - Learn more about how to partner with Orbit Marketing. Get more info.