Skyrocket Your Open Rates with These Proven Triggers

Welcome To The Orbit Marketing Newsletter 🪐

This Week We’re Diving Into:

• 📝 10 Proven Strategies to Boost Open Rates: Unlock the psychology behind high-performing subject lines.

• 🎥 “How I Run My Online Empire”: A conversation with Dickie Bush, creator of Ship 30 for 30.

Read time: 4 minutes

At Orbit Marketing, we’ve helped 50+ businesses launch weekly newsletters. If you are struggling to nurture your prospects, stay top of mind, or publish consistent content, click here to learn more about how we can help.

The Formula For High-Performing Subject Lines 📝

47% of email recipients decide whether to open an email based solely on the subject line. Even more alarming—69% will mark an email as spam based on it.

Your subject line is the difference between a lead and a lost opportunity. 

Credit: Strategies adopted by Kanishka Kumawat from Beehiiv. Check out her blog post for further reading.

Here’s what works (and what doesn’t) when it comes to crafting subject lines that drive opens, clicks, and revenue.

The Psychological Triggers That Drive Opens

• 😮 Curiosity – Tease information without revealing it all.

• 🎯 Personalization – Emails with a personal touch see a 50% higher open rate.

• ⚠️ Urgency & Scarcity – FOMO drives action.

• 🔮 Clarity & Value – Be direct. Tell them exactly what they’ll gain.

• ✅ Numbers & Lists – Clear, structured expectations improve engagement.

Here’s 10 Examples Of How To Use These Triggers

1️⃣ “You won’t believe what this email marketing trick can do 😮” (Curiosity)
2️⃣ “⚠️ Your 50% Off Coupon Expires in 24 Hours!” (Urgency & Scarcity)
3️⃣ “Sarah, your personalized marketing plan is inside 🎯” (Personalization)
4️⃣ Increase your click-through rates by 30% today 📊” (Clarity & Value)
5️⃣ “5 proven strategies to skyrocket your email ROI 💸” (Numbers & Lists)
6️⃣ “This email secret changed my life... 🤐” (Curiosity)
7️⃣ “Act fast: Only 10 spots left for our exclusive webinar! 🏃‍♀️” (Urgency & Scarcity)
8️⃣ “Michael, thanks for being an awesome customer! 🙌” (Personalization)
9️⃣ “Get more opens, clicks, and sales with these email hacks ✅” (Clarity & Value)
🔟 “7 email subject lines that always get clicks 🖱️” (Numbers & Lists)

Your Framework for Subject Line Success

1. Define your goal – Are you optimizing for opens, clicks, or conversions?

2. Choose 1-2 psychological triggers – ie, combine curiosity with urgency, or value with personalization.

3. Keep it short – 50 characters or fewer for mobile-friendliness.

4. A/B Test Everything – The only way to know what works for your audience.

🚨 Avoid These Mistakes:
❌ Using "No-Reply" emails – This kills deliverability.
❌ Being too vague – “Newsletter Update” won’t cut it.
❌ Overpromising – Clickbait increases spam complaints.

Go Forth and Conquer Those Inboxes! 💌

Your subject line is the first (and often only) chance to reach a lead. Get it right, and you’ll see higher open rates, better engagement, and more sales.

Want expert help to optimize your email marketing strategy? Let’s talk.

🎥 "How I Run My Online Empire" - Dickie Bush's Daily Habits and Content Strategy (In Studio)

Dickie Bush credits all of his success to one daily habit: writing.

Having built and monetized a massive following, Dickie now runs a $6M/year portfolio of online businesses, including Ship 30 for 30, the Premium Ghostwriting Academy (PGA), and Write With AI.

In this video, you’ll learn:

• 📚 Lessons from Alex Hormozi’s In-Person Workshop: Actionable takeaways from learning directly with one of the top business strategists.

• 📈 Optimizing Your Online Funnel: A step-by-step breakdown of how Dickie structures and refines his digital sales systems.

• 📩 Content Strategy Across Platforms: How to effectively leverage LinkedIn, Email, Twitter, and YouTube for audience growth and monetization.

Whenever you are ready, here’s how we can help you:

1. Done-For-You Weekly Newsletter - Start a weekly publication to nurture your prospects on auto-pilot, build authority, and stay top of mind. Learn more.

2. Tune Into The Orbit Marketing Podcast - Actionable tips and insights on email marketing, directly from industry leaders. Listen now.

3. Join The Orbit Marketing Partner Program - Learn more about how to partner with Orbit Marketing. Get more info.