Nail your content calendar (without losing your mind)

Welcome To The Orbit Marketing Newsletter 🪐 

This Week We’re Diving Into:

• 🧠 Tutorial: How to Nail Your Email Content Calendar, Build a stress-free system that drives conversions.

• 🎙️ Podcast: Content Marketing Strategies for 2025, How Jordan Frank helps mission-driven DTC brands scale by returning to marketing fundamentals.

Read time: 4 minutes

At Orbit Marketing, we’ve helped 50+ businesses launch weekly newsletters. If you are struggling to nurture your prospects, stay top of mind, or publish consistent content, click here to learn more about how we can help.

🗓️ How to Nail Your Email Content Calendar (Without Losing Your Mind)

Creating an email marketing calendar sounds like one of those things you should be doing… right after you clean your inbox and master A/B testing.

But here’s the truth: your email calendar isn’t a nice-to-have. It’s how you send better content and how you keep campaigns organized even when things get busy.

Kanishka and Moses Agbonmabi from beehiiv break down the simplest way to build a system you can use to stay focused and convert.

🎯 Step One: Start With the Foundation

Before you pick a tool or start filling in dates, make sure you’ve thought through these three pillars:

1. Right Timing

Send emails when your audience is most likely to open. Think in terms of:

• Days (e.g. promotions on Tuesdays, recaps on Saturdays)

• Cadence (weekly, biweekly, monthly)

Consistency beats perfection. Create a rhythm that fits your workflow, and stick to it.

2. Audience Relevance

Know what your readers actually care about. Some audiences want product drops.

Others prefer behind-the-scenes or curated insights.

3. Content Categories

Not all emails serve the same purpose. Divide your calendar by content type to stay organized and make execution easier. For example:

• Monday → Weekly flagship piece

• Tuesday → Promotional offer

• Saturday → Roundup or highlight

This helps your team know what’s going out, and your audience knows what to expect.

🛠️ Build the Calendar

Once you’ve nailed the strategy, it’s time to plug it into a usable format. Here’s what your layout should include:

✅ Type of Message: Promotions? Educational? Weekly digest? Define the goal behind each send.

🎯 Target Audience: Segment by interest, stage, or intent. One-size-fits-all doesn't cut it in 2025.

📬 Subject Line: Track what you’ve used, what worked, and what didn’t. You’ll start to see patterns.

📅 Date + Time: Include the send time and deadlines for drafting, reviewing, and approval.

📌 Status: Is it in planning, drafted, or ready to go? Mark it so nothing slips through the cracks.

👤 Owner: Assign a name to each send.

📈 Campaign: Keep related emails grouped. Helpful when reviewing performance or planning cross-channel campaigns.

Want clarity, consistency, and conversions in your inbox?

• Book a strategy call with Orbit Marketing to organize your sends and make email your highest-performing channel this year.

🎙️ Jordan Frank: Content Marketing Strategy for 2025

Jordan Frank, CEO of Courageous, helps grow mission-driven DTC brands.

He’s worked with everyone from Netflix to Whole Foods-ready startups. Now, he leads one of the most agile, values-first growth agencies in the game.

In this interview, you’ll learn:

• 📦 Mastering the Four Ps: The power of returning to the fundamentals.

• 🎥 Founder-Led Content That Converts: How Courageous helps DTC brands turn founder stories and customer reviews into thumb-stopping ads, using AI to mine Reddit and Amazon reviews for pain points.

• 🔁 Repetition is Your Superpower: How brands like Mud\Wtr “play the hits” across every platform.

Enjoying This Newsletter? Here’s Another We Think You’ll Love 👇

Whenever you are ready, here’s how we can help you:

1. Done-For-You Weekly Newsletter - Start a weekly publication to nurture your prospects on auto-pilot, build authority, and stay top of mind. Learn more.

2. Tune Into The Orbit Marketing Podcast - Actionable tips and insights on email marketing, directly from industry leaders. Listen now.

3. Join The Orbit Marketing Partner Program - Learn more about how to partner with Orbit Marketing. Get more info.