How To Monetize A Small Following

Welcome To The Orbit Marketing Newsletter 🪐 

This Week We’re Diving Into:

• 💰 How To Monetize A Small Social Following: Learn how Vince from My Latin Life built a thriving business from a humble audience

• 🎥 Why Publishing Content Grows Your Network: A conversation with Leila Adnani, the Founder of PS Creative

Read time: 4 minutes

At Orbit Marketing, we’ve helped 50+ businesses launch weekly newsletters. If you are struggling to nurture your prospects, stay top of mind, or publish consistent content, click here to learn more about how we can help.

🏝️ How "My Latin Life" Built a Thriving Brand Around Relocation & Residency

Vance, the founder of My Latin Life, turned his expertise in relocation, second passports, and tax optimization into a highly profitable business.

His growth strategy? A mix of high-value content, audience-first engagement, and smart monetization. Here’s how he did it:

These insights come from our full interview on the Orbit Marketing YouTube channel. Watch the full breakdown here.

📢 From Blog to Multi-Platform Authority

Vance started with blogging but quickly pivoted to podcasting and Twitter to reach the right prospects: digital nomads, expats, and high-net-worth individuals looking for second residencies.

• 🎙 Podcasting → Established credibility, built trust, and nurtured leads.

• 🐦 Twitter → Drove real-time engagement, fueling inbound interest.

• 📩 Email → Focused on educating and converting, not just reminders.

🎯 Content Strategy for Maximum Engagement

When Vance posts content, he creates conversations. His approach:

1. Twitter posts every two hours: mixing text, visuals, maps, and videos.

2. Daily engagement: replies, quote tweets, and discussions drive visibility.

3. Telegram community (2,800+ members): an open, active space for relocation Q&A.

💡 Lesson: Consistency + engagement = long-term business pipeline.

🔥 Why Controversy Works (When Done Right)

Vance isn’t afraid to challenge the status quo. He leans into strong opinions—like his viral take on an underrated Mexican city. But he never sensationalizes without value.

Instead, he:

• Backs up his claims with real-world insights.

• Uses controversy to spark engagement and discussion.

• Leverages audience feedback to refine his offer.

💰 Monetizing a Niche Audience

Vance turned casual posting into a full-scale immigration and relocation agency.

Today, My Latin Life offers:

🌍 Residency & passport services across Latin America.
🏦 Banking & tax residency solutions for expats.
📌 Relocation mentorship for high-net-worth individuals.

You don’t need millions of followers. You need the right offer for the right audience.

📌 Lessons for Content Creators & Digital Entrepreneurs

If you’re building an audience-first business, here’s what works:

🚀 Show up daily, consistency builds trust.
📽 Diversify formats: Mix text, video, and community-driven engagement.
⚡ Use strong opinions strategically, controversy works when backed by real value.
💎 Nurture before you monetize: Lead with education, then sell solutions.
📲 Own your audience: Social media is rented land. Build email & direct channels.

Vance’s journey proves that relentless value creation, audience trust, and smart platform use can turn any niche into a profitable business.

🎥 Watch the exclusive interview with Vance on our YouTube channel for the full story.

Want to build a content-first business? Orbit Marketing can help. Book a call today.

🎥 Leila Adnani: Why Publishing Content Builds Your Network

Leila Adnani is the Founder of PS Creative, a results-driven creative agency specializing in digital marketing and content strategy.

With over a decade of experience, she helps businesses streamline their content workflows, expand their networks, and establish themselves as industry leaders.

In this video, you’ll learn:

• 📢 Breaking Through Content Paralysis: Why so many entrepreneurs hesitate to create content—and how to overcome the fear of getting started.

• 🎙 Podcasting as a Business Growth Tool: How podcasting accelerates authority, expands reach, and drives inbound opportunities for business owners.

• 💡 The Unpredictability of Success: Why big content wins often come from unexpected places, and how brands can position themselves for long-term visibility.

Whenever you are ready, here’s how we can help you:

1. Done-For-You Weekly Newsletter - Start a weekly publication to nurture your prospects on auto-pilot, build authority, and stay top of mind. Learn more.

2. Tune Into The Orbit Marketing Podcast - Actionable tips and insights on email marketing, directly from industry leaders. Listen now.

3. Join The Orbit Marketing Partner Program - Learn more about how to partner with Orbit Marketing. Get more info.