How To Make a Great First Impression

Welcome To The Orbit Marketing Newsletter 🪐 

This Week We’re Diving Into:

• 📩 Fix Your Subscriber Flow, Get More Subscribers: Learn how to optimize your subscriber flow for higher conversions and better engagement.

• 🎥 How To Become The Obvious Choice: A conversation with coach Jonathan Goodman, the Founder of the Personal Trainer Development Center.

Read time: 4 minutes

At Orbit Marketing, we’ve helped 50+ businesses launch weekly newsletters. If you are struggling to nurture your prospects, stay top of mind, or publish consistent content, click here to learn more about how we can help.

📝 How To Create a High-Converting Subscriber Flow

Three critical touchpoints form your subscriber’s first impression of your newsletter.

1. Landing Page – Where they sign up
2. Thank You Page – Their immediate confirmation
3. Welcome Email – The email that sets the tone for future engagement

Get these right, and you’ll increase conversions, open rates, and clicks. Get them wrong, and you’ll lose potential subscribers before they ever engage.

Let’s break down how to optimize your subscriber flow for maximum impact.

Credit: Strategies adopted by this excellent post from Matt McGarry’s Newsletter Operator. Check out the original post for further reading.

1. The Landing Page: Keep It Simple & Focused

Your landing page has one job: get people to subscribe. Nothing else matters.

Make It Short & Simple

• Your landing page should be as long as a tweet—1-2 sections max.

• Avoid unnecessary scrolling.

Give Visitors Only Two Options

• Subscribe or leave—no extra menu links, past issues, or about pages.

• Keep only a small privacy policy link for compliance.

Write a Benefit-Driven Headline

• Don't just state your newsletter name or topics.

• Instead, promise something valuable that solves a problem.

Use Your Subheadline to Explain “The How”

• Show exactly what subscribers will receive.

• Back it up with social proof (“Trusted by 10,000+ readers”).

• Emphasize how easy it is to get value as a subscriber.

2. The Thank You Page: Your 100% Open Rate Opportunity

A well-optimized thank you page has three jobs:

1. Confirm the Subscription: Let subscribers know they’re in.

2. Set Expectations: When will they receive their first email? What should they expect?

3. Encourage Immediate Engagement: Prompt them to check their inbox for the welcome email.

What to Include:
✅ A confirmation message: “You’re in! Here’s what happens next…”
✅ A reminder to check their inbox (and move your email to the Primary tab).
✅ A clear CTA: This could be a welcome video, a free resource, or an invitation to share the newsletter.

🚨 Most newsletters skip this step! Don’t waste this high-engagement moment.

3. The Welcome Email: Your Most Important Email

Your welcome email has the highest open rate of any email you’ll send. This is where you build long-term engagement and set the tone for your relationship with subscribers.

4 Key Jobs of a Welcome Email:

1. Improve Deliverability: Ask subscribers to move your email to their primary inbox.
2. Reinforce Value: Remind them why they subscribed and what to expect.
3. Encourage Replies: A one-word response boosts email performance.
4. Drive Immediate Engagement: Include at least one clickable link.

Here’s an example of a Strong Welcome Email Subject Line:

• “Look what you did… you subscribed!”

• “Quick favor to ask…”

• “Who said you could join my newsletter?”

Take Action: Optimize Your Subscriber Flow Today

• Start with one improvement: landing page, thank you page, or welcome email.

• Test different headlines, CTAs, and formats to see what works best.

• Track conversions and open rates; even small tweaks can lead to big wins.

Your subscriber flow sets the foundation for higher engagement, better deliverability, and more conversions. When you optimize it, you’re building a high-intent audience that trusts your content.

Looking to improve your email marketing strategy? Orbit Marketing has helped 50+ businesses launch and optimize their newsletters. Book a call today.

🎥 Jonathan Goodman: How To Become The “Obvious Choice” In Your Industry

Trying to win the internet is a gloriously inefficient way to build a business. Instead of chasing likes and algorithms, focus on timeless principles that drive real profit and sustainable success.

In this episode, Jonathan Goodman, creator of the Personal Trainer Development Center ($35M+ revenue) and host of The Obvious Choice podcast, breaks down his keys to standing out in a crowded marketplace.

In this video, you’ll learn:

• 📢 The Difference Between a Great Story and a Great Case Study: Why the most compelling success stories aren’t always the best models to emulate.

• 🎙 Content as a Lagging Indicator: How to shift your mindset and use content to amplify your success, not define it.

• 💡 The Sesame Street Razor: Why asking “How do I get more customers from Instagram?” may be the wrong question entirely.

Whenever you are ready, here’s how we can help you:

1. Done-For-You Weekly Newsletter - Start a weekly publication to nurture your prospects on auto-pilot, build authority, and stay top of mind. Learn more.

2. Tune Into The Orbit Marketing Podcast - Actionable tips and insights on email marketing, directly from industry leaders. Listen now.

3. Join The Orbit Marketing Partner Program - Learn more about how to partner with Orbit Marketing. Get more info.