Emails That Print Money

Welcome To The Orbit Marketing Newsletter 🪐 

This Week We’re Diving Into:

• 🧠 Playbook: “Emails That Print Money”: Highlights from Cody Schneider’s recent collab with our Co-Founder.

• 🎙️ Podcast: The LinkedIn Tactics That Still Work in 2025, Jasmin Alić shares how he keeps his business booked 6 months out.

Read time: 4 minutes

At Orbit Marketing, we’ve helped 50+ businesses launch weekly newsletters. If you are struggling to nurture your prospects, stay top of mind, or publish consistent content, click here to learn more about how we can help.

🧠 5 Takeaways from “In The Pit” with Cody Schneider and Louis Shulman

Last week, our co‑founder, Louis Shulman, joined Cody Schneider on his podcast to share our philosophy and playbook for high-performing newsletters.

Here are five big ideas from their conversation:

📦 Treat Your Newsletter as a Product

Before launching a new newsletter, it is important to establish the publication’s core promise.

Why should someone sign up? What will readers receive, how frequently they will receive it, and why does the information matter to them?

A well‑articulated promise guides future editorial decisions, ensuring each issue satisfies the motivation that inspired leads to opt in.

❓ Turn Objections into Subject Lines

Document every thorny sales objection that your team faces.

Choose one, write it as the subject line, and address the concern head-on with data and case studies inside the email.

Proactively addressing objections before they arise reduces friction in the sales process and builds immense trust with your leads.

🧹 Maintain List Hygiene

Remove contacts that ignore 5-10 consecutive sends. For contacts you haven’t reached in a long time, start small when re-integrating them into your list.

Run periodic win‑back emails that invite silent subscribers to stay or leave.

Clean lists improve inbox placement and protect sender reputation.

⚖️ Email Is the Most Underrated Asset

Unlike platforms that change algorithms or increase advertising prices without notice, an email list is an owned asset, meaning senders control both the content and the distribution schedule.

When you compare the major marketing channels—paid social, paid search, organic social, events, direct mail, and email—email remains the most reliable for delivering measurable and repeatable results.

🏭 Templates Templates Templates

Establishing a consistent outline with predefined sections—such as “Industry Insight,” “Case Study,” or “Tool Spotlight”—removes much of the uncertainty that often slows content creation.

With a template in place, writers can focus on filling each section with relevant material rather than reinventing the overall structure every week.

This approach also facilitates delegation: multiple contributors can work on different sections simultaneously without risking inconsistency in the final product.

Dive Deeper

Catch the full interview with Cody and Louis on YouTube here. 

🎙️ The LinkedIn Tactics That Still Work in 2025

LinkedIn expert Jasmin Alić booked his calendar out 6+ months in advance using nothing but text-based posts, a strict 1-hour daily engagement window, and one obsessive goal: keep people in the comments.

In this episode, you’ll learn:

• 📌 The Pinned Comment Playbook: Jasmin never ends a post with a post. He uses bonus lessons, Q&As, and sales CTAs in the comments, not in the body.

• 🧠 The “3-Line Rule” for Hooks: LinkedIn only shows 3 lines before the “see more” cut. Jasmin treats those 3 lines like the entire post, because if they flop, no one clicks.

• 🎯 How to Kill the Niche (and Boost Reach): Even when sharing client results, he strips out niche details from the hook to make the post universal and click-worthy.

Whenever you are ready, here’s how we can help you:

1. Done-For-You Weekly Newsletter - Start a weekly publication to nurture your prospects on autopilot, build authority, and stay top of mind. Learn more.

2. Tune Into The Orbit Marketing Podcast - Actionable tips and insights on email marketing, directly from industry leaders. Listen now.

3. Join The Orbit Marketing Partner Program - Learn more about how to partner with Orbit Marketing. Get more info.