Welcome To The Orbit Marketing Newsletter 🪐

This Week We’re Diving Into:

• 📬 Don’t Skim Email Day – What neglecting email marketing is really costing your business.

• 🎥 Scaling Newsletters With Paid Ads: A conversation with Manny Reyes, founder of Boletin Growth.

Read time: 3 minutes

At Orbit Marketing, we’ve helped 50+ businesses launch weekly newsletters. If you are struggling to nurture your prospects, stay top of mind, or publish consistent content, click here to learn more about how we can help.

Don’t Skip Email Day 🏋️‍♀️ — The Opportunity Cost Of Ignoring Email Marketing

When email marketing takes a back seat, your business feels it—leads vanish, prospects move on, and competitors step in.

Here’s what’s really at stake:

1️⃣ Leads Slip Away

Your website sees traffic—but without email, those visitors are one-and-done. You’ve invested resources into driving traffic, only to let warm leads cool off and disappear.

Action Tip: Capture email addresses by making it easy for visitors to subscribe. For example:

• Add a prominent signup form to your homepage or blog.

• Offer visitors something valuable, like weekly tips, industry insights, or exclusive offers.

Pro Tip: Use A/B testing to fine-tune your signup form’s messaging or placement. Small tweaks can lead to big improvements in conversion rates.

2️⃣ Connections Are Missed

Social media and ads are great for visibility, but they can’t guarantee engagement. Algorithms change, ad costs fluctuate, and audiences move on quickly.

Email, on the other hand, provides direct access to your audience—right where they’re already paying attention: their inbox.

Action Tip: Use email as the glue that connects all your marketing efforts. Here are three ways:

• Recap your best-performing social media posts.

• Share exclusive previews of upcoming campaigns or events.

• Build trust with behind-the-scenes stories.

Pro Tip: Keep your emails simple. A single clear message with a strong call-to-action outperforms cluttered designs.

3️⃣ Your Messaging Falls Flat

Generic emails are easy to ignore. Customers want content that speaks to their specific needs or interests. If your emails feel impersonal, they’ll quickly lose attention.

Action Tip: Focus on relevance. Instead of blasting out generic content, craft thoughtful, well-timed weekly emails that offer real value to your audience.

For example:

• Share actionable tips or insights tailored to your industry.

• Highlight customer success stories that resonate with your audience’s pain points.

Pro Tip: Test your subject lines. Personalized subject lines are 26% more likely to be opened, so experiment with adding names, interests, or timely hooks.

4️⃣ Revenue Potential Is Wasted

When your only touchpoints are occasional ads or scattered posts, your revenue ebbs and flows. Email creates consistent communication—and that consistency translates into predictable sales.

Action Tip: Develop a reliable email schedule:

• Alternate between promotional emails and value-driven content to keep your audience engaged.

• Use case studies and testimonials to demonstrate your product’s impact.

Pro Tip: Include a consistent feature or series in your emails, like a weekly tip or customer success story, to create familiarity and keep readers coming back.

Imagine The Alternative

What success looks like when email marketing works:

✅ Leads are nurtured with high-quality, value-driven emails tailored to their needs.
✅ Customers think of you, not your competitors, when they’re ready to buy.
✅ Your marketing works 24/7, even when you’re not.

Turn Missed Opportunities Into Revenue

Email marketing doesn’t have to be complicated. A consistent, value-driven approach can help you stay top of mind and build trust with your audience week after week.

At Orbit Marketing, we specialize in creating impactful, weekly newsletters that nurture leads and drive results.

Ready to see how email marketing can transform your business?

Book a free consultation!

🎥 Scaling Newsletters With Paid Ads

In this episode, Manny Reyes, founder of Boletin Growth, shares his playbook for scaling newsletters through paid ads.

Drawing from his work with James Clear’s 3-2-1 (3M+ subscribers) and Mark Manson’s newsletter (1M+ subscribers), Manny unpacks the strategies, tools, and metrics that drive sustainable growth.

What You’ll Learn:

• 📊 How to Build Ads That Convert: From audience targeting to CPA strategies that scale.

• 🖥️ Why Landing Pages Matter: The tweaks that push conversion rates past 40%.

• 📈 The Paid Growth Formula: Understand key metrics like CPA and LTV to ensure predictable success.

Whenever you are ready, here’s how we can help you:

1. Done-For-You Weekly Newsletter - Start a weekly publication to nurture your prospects on auto-pilot, build authority, and stay top of mind. Learn more.

2. Tune Into The Orbit Marketing Podcast - Actionable tips and insights on email marketing, directly from industry leaders. Listen now.